Kids Stuff isn’t just a store—it’s a family legacy built on passion, dedication, and a commitment to helping parents find the very best for their little ones. Founded in 1981 by Gene and Judy Francis in Sioux Falls, SD, our journey started from humble beginnings and has grown into the largest independent baby and children’s specialty store in the Midwest. Today, their daughter Karla and son-in-law Aaron Pederson proudly continue the tradition, operating our 35,000+ square feet of showroom space in Omaha and Lincoln, NE.
As a family-owned business, we understand the importance of finding high-quality, trusted products for your growing family. That’s why our expert buyers carefully select unique and specialty items you won’t find at big-box retailers. From boutique brands to must-have essentials, Kids Stuff is your one-stop shop for cribs, strollers, car seats, toys, and more. Our knowledgeable team is always ready to guide you through the buying process, ensuring you feel confident in every purchase.
For those shopping online, shopkidsstuff.com brings the Kids Stuff experience right to your fingertips. Unlike many online retailers, our customer service team works directly from our showroom floors, giving you expert advice based on real, hands-on product experience. We continuously expand our online selection, making it an invaluable resource for parents and parents-to-be.
From our family to yours—thank you for trusting Kids Stuff to be part of your parenting journey. We look forward to helping you find everything you need to make life with your little one even more special.
Warmly,
Karla & Aaron Pederson